Logo is the foundation of branding, with that said, the customers must easily recognize a brand by its logo. Logo is usually associated with trust the customers can identify. Newbeans took a huge step on redesigning the logo to give it a modern look that could survive through time.
Here is the idea and breakdown of the logo :
Icon – From the half of a coffee bean formed to be a coffee cup. The different colors represents the supply chain for coffee , green coffee cheeries – turn red then when there are ripe they are picked ( and processed ) then sent all over to be roasted ( brown ) and added to water white part of the logo that separates the three different parts of the supply chain.
Star Elements – Any coffee has to have a mark of quality and the start are make sure that we can show the quality and the process that creates the quality as part of the brand
Other Elements – To match with other known branded who’ve established trust and long term of service to their customers.
Before the team has decided to pick this logo, we’ve come through a long process of revisions and concepts to give the best and most creative logo we could come up. Here’s a peek.
As for mono prints, the team decided to go for a simple version that would still have the icon and a look that would still be recognizable.- And we will be integrating the new branding over time –
What do you think? Share your thoughts!